i Portfolio - Iria Iglesias

I'm Iria, UX-UI Designer. I love stories
and this is the way I tell them.

"A Mixed Reality Fintech Project"


Create a solution that uses both inmersive reality technologies and fintech business


Three weeks


User Research, Conceptualization, Architecture, Visual Design, Prototypes, Minimal Viable Product


Celia Deus, Manuel Giménez, Ángel Barreiro, Iria Iglesias


The goal for this Lean UX project was to bring the user experience from other kind of digital services to the fintech business, specifically to the Neobanks, Challenger Banks and Telcobanks, using inmersive reality technologies.


For this challenge, we decide to apply a Lean UX methodology, that allowed us to end with a MVP in the stipulated time


The main goals of this project were the following:
- To be the main players in the fintech sector, revolutionizing the banking sector.
- Improve the user experience in banks, making it more emotional
- Address new challenges and forms of interaction
- Attract new customers
- Experiment with data visualization and 3D dashboards

But everything proposed on the challenge was subdued to the need of use some kind of inmersive technology on the solution. Our first step, after the research, was to do a brainstorm to see what were the main points to treat and how could we approach this challenge.

Datium brainstorming

Then, we priorized the ideas in a Low/High Risk Matrix. Because this was a Lean project with the principal focus in getting feedback and analyzing the metrics, we decided to go for the highest risk idea. The most unknown and risky idea was that we would solve the problem of the display of financial data for neobank workers through mixed reality. To clarify the extent of this assumption, we turned it into the hypothesis that we should validate to understand if the business idea we are proposing is viable:

Datium Hipotesis

We did a few proto-users to clarify what would be our exact idea to test. And finally, we decided to stablish our final goal: to create a Customer Relationship Management (CRM) for banks in mixed reality. In the financial industry, a CRM usually has well defined features:

-Automatization of workflows
- Research and investigation about product and marketplace
- Improve the security and regulatory compliance
Consolidate and track customer accounts

Mixed reality is a hybrid technology that sits between virtual reality and augmented reality. Nowadays, it is used in specific sectors, with the need of increase the visualization of reality with virtual data. Once we had the idea clear, we made a Lean Canvas, useful to set the business purposes, hypothesis, customers and goals for our product

Datium Lean Canvas


We decided to set the following goals and focused KPI's to measure the possible success of our idea:

Datium Metrics

Style Guide

The next step was to create the visual aspect of Datium, name that comes from the latin and reminds to data in a technological way.

Datium style guide

MVP: Landing Page

To test our idea and product, we decided to create the Datium Landing Page in WordPress, using tools like Hotjar and Google Analytics to measure the success. web1 web2 web3

Full story coming soon!


"Self-management finances for musicians"


Improve the management of time for professional and semi-professional musicians


Three weeks


User Research, Conceptualization, Architecture, Visual Design, Prototypes


I have been around the music universe since I was a little girl. And, a few years ago, I started in the business, making a bit of a living thanks to the bands I was playing with. So I began to see the two faces of the industry. The beautiful, artistic part on one hand. The disorganized, dark part on the other. So, as a personal challenge, I decided to search for a partial solution to this darkest part.


The methodology I used to solve this challenge was based on the Design Thinking double-diamond. The first part involves research and data analysis. The second is centred on the user. The third involves the definition of the idea. And, finally, the fourth would be the development of the prototype.


The first step was to set the initial goal. I chose to focus on improving the management of time for musicians in their everyday working life. Through a study by Help Musicians, I discovered that almost 72% of the musicians had suffered from panic attacks or high levels of anxiety. And one of the reasons why was the "poor working conditions, including the difficulty of sustaining a living, the working hours and the inability to plan their time and future." To see how their everyday life really affected the musicians, I planned questionnaires and interviews. I decided to establish four types of musicians based on the relevance of their music income. The 53,2% of the musicians that answered receive a relevant income or make a living from the music business. And, through more research, I found something. Almost 51,5% said they usually take notes about the money the receive. 38,3% said they don't do it, and 10,6% said they do it sometimes. So I decided to do personal interviews with different profiles (professionals, semiprofessionals and amateurs) and I got a shared insight:

- "I don't take notes of my income each time, although I would like to. I do a monthly account. But I don't write it down because I find it hard to keep, where do I put all that information?"


I decided to use this insight to create my user personas and their customer journey. Here they are, Andrea Leal and Jorge Martín. Andrea is a professional musician: she lives from the music. Jorge is a nurse assitant, but he usually plays with his band and receives money from that.

mosic user personas Based on the pain points I identified in their everyday life, I came out with three possible solutions: - To help them with a methodology for personal study
- To help them manage their income
- To help them manage their bands

But having in mind the interviews, I decided to go for the idea of helping them with the organization of their money.


Once I had the idea, I made a MoSCoW matrix to determine the characteristics my product should have. As it had to be a simple and quick service to use, I decided to do a mobile app. To be close to the music lifestyle, I made a visual guide to my brand, with modern and energetic vibes:

mosic style guide

mosic symbols

After that, it was time to organize all the information contained in the app. The features included in the first prototype of Mosic were structured in a flow diagram, accessible in Medium.


Mosic app Mosic prototype

Read the full story in Medium


"Video lyric for the metal band Raiba"


Create a video lyric that represents the music without recording any footage


Four months


Conceptualization, Research, Video Editing, Postproduction


Raiba is a metal band from Galicia. With almost 10 years, they're one of the known galician metal bands that sing in galician language. Their lyrics usually talk about the people, the working class and the injustices they usually suffer on a daily basis. Marxinación is the new album, published on June 2017. I worked with them in recording the keyboards of Alienados, and also with the video lyric of that song.

The Concept

Alienados talks about the concept of alienation by Karl Marx, and how the workers are subdued by their superiors. It's time to get up! they say in the song. Because of this, I decided to use images that represented that oppressed forces, choosing NO.DO images to create the video lyric. It was, in a way, the path to transforming images made by the oppressors, giving them back the power to speak with the voice of the working class. I used mostly Premiere and After Effects to mix the lyrics and the images, always having in mind the band colour, red. I also made a texturization of the whole video with another layer showing the manifestations of the 1st of may in EEUU, commemorating the beginning of the strike by the American workers